This week's question from our Q&A portal "Francis Freedom Fighters: Ask Roxie + Lucas" comes from Angie:

“I have a new EP coming out this spring, what’s the best way to promote it? I’ve released music before but I’m not getting the results I want.”

Whether you’re launching a single, a new service, your Patreon—you name it… 

Launching is the single best way to build attention, buzz, fans and income around your music!

To explode your launch in 2021, you MUST have a winning strategy.

And to get BIG results, you must avoid the biggest mistake we see artists make when promoting their music.

To do a launch right means putting your ALL into it:

• The branding, marketing and promo for your socials and your email list

• Leveraging and connecting 1:1 with your fans/clients/influencers

• Running Ads (FB/IG/TikTok/YouTube/Google)

• And creating and running an irresistible and EPIC event for your release
  
  

The first step is setting a launch date and end goals! Whenever we work with an artist on their launch, we have them answer these questions:  

1. What are you launching (a virtual show, event and/or release)?

2. When is the event and/or release date of your launch?

3. What is your financial goal—how much do you want to make from your launch?

4. What are you going to create and sell to your fans/clients to hit your goal?

5. How much do you want to grow your fanbase or email list by?

6. What marketing and promos will you commit to doing?

Once you decide HOW and WHAT you’ll do to achieve your goals by WHEN….when you have the answers to these questions, you have clarity, a vision and desire.

Then it’s just about executing every single day and staying committed to your timeframe. 

And using spreadsheets, Asana and Google Calendar!!

What’s the biggest mistake we see artist make during a launch?

So often we see artists do all these things, but without a paid offer!

When you don’t have a paid product/service to offer, or a clear strategy for how to confidently SELL it before, during and after your launch, you’ll end your launch exhausted without getting paid for hundreds of hours of work.

When you launch, you MUST receive a financial return. You must make money to make more music, take care of yourself, pay your bills and increase your impact for your next launch. 

At the end of a launch, you should be flush. Not in more debt.

So you can continue recording, making music videos, hiring help and running ad campaigns that require some serious funding…especially if you want to grow fast! 

Learn how to execute profitable launches, and you’ll create a life and business you love! Because until you make it through your music, you’ll have to make it at a job that steals your time, energy and soul away from what you’re meant to do.

We’re almost a month into 2021!!!

If you haven’t decided WHEN to launch WHAT, decide NOW.

What are you launching?

P.S. Whenever you're ready… here are 2 ways we can help you grow YOUR impact and income:

• Read our music business blog for career strategy and success mindset. We drop cutting edge information and strategies relating to finding your voice, wealth creation and building your dream music business.

• Join other like-minded singers and musicians for our next virtual mastermind or work with us privately to exponentially grow your impact and income here or call us at 818-687-8990.